A Look At The King Motor RC Kits Business Model
King Motor RC have become one of the top RC companies out there. Many upstarts in the RC world, and indeed, new business owners everywhere, would probably love to be privy to the business model that put King Motor in the top tier of RC companies, but the truth is, there’s really no big secret at play here. It’s quite simple, really, and comes down to business common sense 101.
They Listen
One of the most integral pieces of the puzzle is the simple fact that King Motor actually take the time to listen to feedback from their customers. If you have a minor issue with something you buy from them, if you have an idea to improve one of their products, you can email them about it and, whether or not they actually agree with you, they will take the time to read and consider it.
Of course, this doesn’t mean they implement every hare brained idea that comes their way. If someone suggests that they need to make a jet powered RC using real rocket fuel, obviously, they’re not going to produce a product that’s illegal in all fifty states! But nevertheless, they do lend an ear to their customers and try to keep enthusiasts happy, and more importantly, excited about all their new products and parts.
They Produce High Quality Products
You can skate by producing chintzy products factory made on the far end of the world, but you can’t rise to the top of an industry doing so. King Motor offers full warranties for cars and kits, their intention being not to make more money with parts that need replacing, but to keep a loyal customer base who know that King Motor makes reliable products for serious hobbyists.
They Appeal to Everyone
There are various levels of RC enthusiast, but unfortunately, most companies only go to one or the other end of the spectrum and ignore everyone in the middle. They either create toy cars that aren’t really much fun for anyone over ten years old, or they produce complex kits that you can’t piece together unless you’re a really serious RC buff.
King Motors understand that everyone can fall in love with the RC hobby if you give them a chance, but the toys aren’t really enough for adults, and the serious rigs are a little too imposing for beginners. With kits and rigs in every range for every skill level and every level of hobbyist and professional, King Motors has the mass market appeal that a lot of manufacturers long for.
Because of all of these qualities combined, they don’t even really need to put much money into advertising and PR and so forth, because the products speak for themselves. Word of mouth is really the most powerful advertising path, and this is especially true now in the online era where word of mouth travels faster than the speed of sound. This means that whether you put out a great product or a crummy one, everybody’s going to know about it in a day’s time.
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